BlockBunny (“BlockBunny”, “we”, “us”, or “our”) operates the website www.blockbunny.one (“Website”) and a digital recommendation and discovery platform for consumers and social media influencers to create, share, evaluate, and view a curated selection of favorite products. The Website and the BlockBunny platform are collectively referred to as the “Services”.
Our Privacy Statement explains the types of personal data we process concerning the users and visitors of the Services and the contact persons of our business partners. This Privacy Statement also explains how we process your personal data and how you may exercise your rights as a data subject (e.g., right to object, right of access).
In this Privacy Statement, the words “you” or “User” refer to any of the aforementioned individuals.
This Privacy Statement may be updated from time to time to reflect changes in data processing practices or otherwise. You can find the current version on the Website. We will not make substantial changes to this Privacy Statement or reduce your rights under this Privacy Statement without providing notice thereof.
1. Controller’s Contact Details
Name: BlockBunny
Company ID: [To be filled]
Correspondence Address: [To be filled]
Email Address: info@blockbunny.one
Website: www.blockbunny.one
Contact Person: [To be filled]
2. Personal Data Processed and Sources of Data License and use rights
The personal data collected and processed by us can be divided into three general data categories: User Data, Contact Data, and Analytics Data.
User Data
User Data is personal data collected directly from you or social media service providers. We may collect User Data from you in various ways, including when you register for or use the Services, subscribe to a newsletter, or communicate with us.
User Data Necessary to Use the Services
The following personal data collected and processed by us is necessary for the proper performance of the contract between the User and us, as well as for compliance with our legal obligations. When the User registers for the Services and creates a user account, the User needs to provide us with the following information:
Name
Email address
Username
Password
If you register or log in to the Services with a social media account (such as Facebook, Google, or Twitter), the social media service provider in question shares with us personal information about you such as your profile picture and social media handle.
User Data You Provide Voluntarily
We may also collect and process the following User Data provided voluntarily:
Additional Account Information:
User’s profile picture
User’s domicile
Other information the User voluntarily provides in their account profile, such as a description of the User and their personal interests
Products the User has added to their wishlist
Other users the User follows on the Services
User’s recommendations
Links to the User’s different social media profiles
Information necessary for the payment of applicable user rewards, as separately requested by us
Other Voluntary Information Provided by the User:
User’s marketing opt-ins and opt-outs
Information the User provides in correspondence with us
Contact Data
We also collect and process certain Contact Data of the contact persons of our business partners. Contact Data is collected directly from you or the organization you represent. Contact Data includes:
Names
Email addresses, phone numbers, and other contact details
Organization the User represents and their title
Correspondence between BlockBunny’s representatives and the User
Analytics Data
Although we do not normally use Analytics Data to identify you as an individual, you can sometimes be recognized from it, either alone or when combined or linked with User Data. In such situations, Analytics Data can also be considered personal data under applicable laws and we will treat such data as personal data.
We may automatically collect the following Analytics Data when you visit or interact with the Services:
Device Information:
Device and device identification number
Country
IP address
Browser type and version
Operating system
Internet service providers
Screen resolution
Advertising identifier of your device
Usage Information:
Time spent on the Services
Interaction with the Services
The URL of the website you visited before and after visiting the Services
The time and date of your visits to the Services
The sections of the Services you visited
The Users or products you searched for while using the Services
Cookies
We use various technologies to collect and store Analytics Data and other information when you visit the Services, including cookies and web beacons.
Cookies are small text files sent and saved on your device that allow us to identify visitors of the Services and facilitate the use of the Services and to create aggregate information about our visitors. This helps us to improve the Services and better serve you. The cookies will not harm your device or files. We use cookies to tailor the Services and the information we provide in accordance with your individual interests.
You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. For example, the following links provide information on how to adjust the cookie settings on some popular browsers:
Safari
Google Chrome
Internet Explorer
Mozilla Firefox
Please note that some parts of the Services may not function properly if the use of cookies is refused.
A web beacon is a technology that allows identifying readers of websites and emails, e.g., for identifying whether an email has been read.
Web Analytics Services
The Services use Google Analytics and other web analytics services to compile Analytics Data and reports on visitor usage and to help us improve the Services. For an overview of Google Analytics, please visit Google Analytics. It is possible to opt out of Google Analytics with the following browser add-on tool: Google Analytics opt-out add-on.
3. Purposes and Legitimate Grounds for the Processing of Your Personal Data
Purposes
There are several purposes for the processing of your personal data by BlockBunny:
To Provide the Services: BlockBunny processes personal data of the User to offer the Services to the Users primarily under the contract between the User and BlockBunny. Where applicable, we also use the data to pay user rewards to the Users as described in more detail on the Services. If you contact our customer service, we will use the information provided by you to answer your questions or resolve your complaint.
For Our Legal Obligations: We process data to enable us to administer and fulfil our obligations under the law. This includes data processed for complying with our bookkeeping obligations and providing information to relevant authorities such as tax authorities.
For Claims Handling and Legal Processes: BlockBunny may process personal data in relation to claims handling, debt collection, and legal processes. We may also process data for the prevention of fraud, misuse of our services, and for data, system, and network security.
For Communication and Marketing: BlockBunny may process your personal data to contact you regarding the Services and to inform you of changes related to them. Your personal data is also used for the purposes of marketing the Services to you.
For Quality Improvement and Trend Analysis: We may also process information about your use of the Services to improve the quality of the Services, e.g., by analyzing trends in the use of the Services. In order to ensure that our services are in line with your needs, personal data can be used for things like customer satisfaction surveys. When possible, we will do this using only aggregated, non-personally identifiable data.
Legal Grounds for Processing
We process personal data of a registered User to perform our contractual obligations towards the User. We also process personal data to comply with our legal obligations. Furthermore, we process the User’s personal data to pursue our legitimate interest to run, maintain, and develop our business and to create and maintain customer and other business relationships. When choosing to use your data based on our legitimate interests, we weigh our own interests against your right to privacy and provide you with an easy-to-use opt-out from our marketing communications and use pseudonymized or non-personally identifiable data when possible.
In some parts of the Services, you may be requested to grant your consent for the processing of personal data. In this event, you may withdraw your consent at any time.
4. Transfer to Countries Outside Europe
BlockBunny stores your personal data primarily within the European Economic Area (EEA). However, we have service providers and operations in several geographical locations. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions outside the EEA or the User’s domicile.
We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which they are processed. We provide adequate protection for the transfers of personal data to countries outside the EEA through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework.
More information regarding the transfers of personal data may be obtained by contacting us at any of the addresses indicated above.
4. Recipients
We only share your personal data within the organization of BlockBunny if and as far as reasonably necessary for the purposes of this Privacy Statement.
We do not share your personal data with third parties outside of BlockBunny’s organization unless one of the following circumstances applies:
For the Purposes Set Out in This Privacy Statement and to Authorized Service Providers: We may provide your personal data to our affiliates or to authorized service providers who perform services for us (including data storage, accounting, sales, marketing, and payment service providers) to process it for us. When data is processed by third parties on behalf of BlockBunny, BlockBunny has taken the appropriate contractual and organizational measures to ensure that your data is processed exclusively for the purposes specified in this Privacy Statement and in accordance with all applicable laws and regulations and subject to our instructions and appropriate obligations of confidentiality and security measures. Please bear in mind that if you provide personal data directly to a third party, such as through a link in the Services, the processing is typically based on their policies and standards.
For Legal Reasons and Legal Processes: We may share your personal data with third parties outside BlockBunny if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, crime, security, or technical issues; and/or (iii) protect the interests, properties, or safety of BlockBunny, you, or the public as far as in accordance with the law. When possible, we will inform you about such processing.
For Other Legitimate Reasons: If BlockBunny is involved in a merger, acquisition, or asset sale, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give you notice when your personal data is transferred or becomes subject to a different privacy statement if your personal data is concerned.
With Your Explicit Consent: We may share your personal data with third parties outside BlockBunny when we have your explicit consent to do so. You have the right to withdraw this consent at any time.
4. Storage Period
BlockBunny does not store your personal data longer than is legally permitted and necessary for the purposes of this Privacy Statement. The storage period depends on the nature of the information and the purposes of processing. The maximum period may therefore vary per use.
Most User Data relating to a User’s account with the Services will be deleted 2 months after the User has deleted their account with the Services. Contact Data will be stored as long as we have an ongoing business relationship with the organization the User represents. Thereafter, a part of the Contact Data or personal data relating to a User’s account with the Services may be stored only as long as such processing is required by law or is reasonably necessary for our legal obligations or legitimate interests such as claims handling, bookkeeping, internal reporting, and reconciliation purposes.
We will store Analytics Data relating to non-registered Users of the Services for 10 years.
7. Your Rights
Right to Access: You have the right to access and be informed about your personal data processed by us. You may request a copy of your personal data. In addition, we give registered Users the possibility to view certain data through their user account with the Services.
Right to Withdraw Consent: In case the processing is based on consent granted by you, you may withdraw the consent at any time. Withdrawing consent may lead to fewer possibilities to use the Services. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to Rectify: You have the right to have incorrect or incomplete personal data we have stored about you corrected or completed by contacting us. Registered Users can correct or update some of their personal data through their user account with the Services.
Right to Erasure: You may also ask us to delete your personal data from our systems. We will comply with such a request unless we have a legitimate ground to not delete the data.
Right to Object: You may have the right to object to certain uses of your personal data if such data is processed for purposes other than those necessary for the purposes of this Privacy Statement or for compliance with a legal obligation. If you object to the further processing of your personal data, this may lead to fewer possibilities to use the Services.
Right to Restriction of Processing: You may request us to restrict processing of personal data, for example, when your data erasure, rectification, or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may, however, lead to fewer possibilities to use the Services.
Right to Data Portability: You have the right to receive the personal data you have provided to us yourself in a structured and commonly used format and to independently transmit those data to a third party.
How to Use Your Rights
The aforementioned rights may be exercised by sending a letter or an email to us at the addresses set out above, including the following information: your full name, address, email address, and phone number. We may request the provision of additional information necessary to confirm your identity. We may reject requests that are unreasonably repetitive, excessive, or manifestly unfounded.
8. Direct Marketing
You have the right to prohibit us from using your personal data for direct marketing purposes, market research, and profiling made for direct marketing purposes by contacting us at the addresses indicated above or by using the unsubscribe option offered in connection with any direct marketing messages.
9. Lodging a Complaint
If you consider our processing of personal data to be inconsistent with the applicable data protection laws, a complaint may be lodged with the local supervisory authority for data protection.
10. Information Security
We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include, for example, where appropriate, encryption, pseudonymization, firewalls, secure facilities, and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience, and ability to restore the data. We regularly test the Services, systems, and other assets for security vulnerabilities.
Should, despite the security measures, a security breach occur that is likely to have negative effects on your privacy, we will inform you and other affected parties, as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.
